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How to Make SMARTER Goals

How to Make SMARTER Goals

How to Make S.M.A.R.T.E.R. Goals Specific | Measurable | Attainable | Relevant | Time Bound | Enjoyable | Rewarding How to set SMARTER Goals S – Specific When setting goals, answer your five Whys. Get specific in your planning and execution. • Who: Who is involved and who is affected • What: What do I want to accomplish • Where: Identify a location to work (i.e. networking events, office, gym, etc.) • When: Start, and finish dates • Why: Why is this important and how does this goal align with my other goals M – Measurable Use metrics to help map out your Goals. Deconstruct your

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4 Simple Formulas to Measure Online Marketing

4 Simple Formulas to Measure Online Marketing

4 Simple Formulas to Measure Online Success Conversion Rate Number of Visits / Number of Goals Complete = Conversion Rate Goals are actions by the visitor that continue the conversation.  Some examples include; a phone call, form submission, or subscription sign up. If your website receives 100 visits and those visits resulted in 2 phone calls, your conversion rate is 2%. Out of 100 attempts, 2 visitors made a call. 100 visitors / 2 goals = 2% *The national average is 1-3% but with good strong calls to action you can reach results of 10-20% Cost Per Conversion Budget /

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Getting Results with Online Marketing

Getting Results with Online Marketing

Getting Results with Online Marketing This article discusses the basics of how internet marketing works and how you can create new leads and opportunities through your inbound marketing efforts. Why do we Market and Promote? RESULTS! Marketing is when you spend money to advertise your business and promotion is when you spend time to advertise your business. When you spend  money, and time you expect RESULTS! Think of Your Website as a Sales Funnel You load your prospects in the top of the sales funnel , and expect a certain percentage of prospects to convert into a lead or sale. This percentage

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Google My Business Finally Allows You to Verify via Email

Google My Business Finally Allows You to Verify via Email

Google My Business Finally Allows You to Verify via Email It has recently been reported that Google is now allowing some businesses to verify their Google My Business page thought their email. This has been a feature agencies have longed for. What is Google My Business? Google My Business controls many aspects of a companies online presence and reputation. This includes online reviews, your local map listing, your google profile and googles social media platform G+. Many of these profiles are linked to your website address and other social media platforms and directory listings. Something so important to a business’

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Security a BIG DEAL in Google’s Top Ten

Security a BIG DEAL in Google's Top Ten

Security a BIG DEAL in Google’s Top Ten Is Your Site Secure? This August will be the two year anniversary of Google announcing that it was going to start using a website’s security as a ranking signal. Some agencies acted promptly, some agencies did not act at all. In the end, it is clear that having an SSL (Secure Sockets Layer) Certificate installed on your hosting account is clearly going to benefit your online presence in more ways than one. A little less that two years ago data showed that only 7-8% of Google’s first page results were secure. Fast

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Is Your Website a Hawk or a Pigeon ?

Is Your Website a Hawk or a Pigeon ?

Is your website a Hawk or a Pigeon? What is the difference? As you know there are more than enough options when it comes to marketing your business. Often it can be overwhelming and usually these so called great opportunities don’t prove results. When it comes to digital marketing the field is wide and competition thick. You can get a website for FREE or you can pay $30,000! With so many options to choose from it is very difficult to determine whether you have made a good choice with your online marketing in the past. Hawk has spent the last 20

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