Archive for the Social Media Marketing Category

Your Networking Momentum

Your Networking Momentum

Networking Expectations Many people view networking as a once in a while activity.  The truth is, you need to apply yourself to the process to gain momentum and referrals.  Here, we review some guidelines to make your networking mindset and your marketing plan more effective! Keep Making Mistakes My son, who was nineteen at the time, posted something on social media. He must have been down on himself. He asked for forgiveness for making mistakes and not being perfect. My response was that I was proud he had made so many mistakes. I explained the only real mistake would have

Continue Reading

Four Ways to Measure Success

Four Ways to Measure Success

Often, we busy ourselves with the activities of marketing, but don’t stop to evaluate and measure success. If you don’t measure success, how do you know you are achieving it? There are certain formulas you can use to check and see how your marketing is (or isn’t) working for you. Are you familiar with the term “floundering”? My Dad used to tell me I was floundering. I wasn’t sure what he meant, but now as a fisherman, I understand the analogy. Think of a fish swimming in the water with direction. Now, think of a fish flopping around on the

Continue Reading

Too Many Social Media Sites?

Too Many Social Media Sites?

With so many social media options and platforms available today, how should you go about deciding where and how to post? It’s probably not a good idea to post to all of them. You should be more targeted and strategic. There are several factors to consider. One factor is the type of business you have. A marketing company can benefit from showing great graphics on a visually based social media platform like Instagram or Snapchat. A business that is best represented by words will do well on Linkedin or Reddit. Arguably the most important thing to consider is your target

Continue Reading