Online Marketing

How to Make SMARTER Goals

How to Make SMARTER Goals

How to Make S.M.A.R.T.E.R. Goals Specific | Measurable | Attainable | Relevant | Time Bound | Enjoyable | Rewarding How to set SMARTER Goals S – Specific When setting goals, answer your five Whys. Get specific in your planning and execution. • Who: Who is involved and who is affected • What: What do I want to accomplish • Where: Identify a location to work (i.e. networking events, office, gym, etc.) • When: Start, and finish dates • Why: Why is this important and how does this goal align with my other goals M – Measurable Use metrics to help map out your Goals. Deconstruct your

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4 Simple Formulas to Measure Online Marketing

4 Simple Formulas to Measure Online Marketing

4 Simple Formulas to Measure Online Success Conversion Rate Number of Visits / Number of Goals Complete = Conversion Rate Goals are actions by the visitor that continue the conversation.  Some examples include; a phone call, form submission, or subscription sign up. If your website receives 100 visits and those visits resulted in 2 phone calls, your conversion rate is 2%. Out of 100 attempts, 2 visitors made a call. 100 visitors / 2 goals = 2% *The national average is 1-3% but with good strong calls to action you can reach results of 10-20% Cost Per Conversion Budget /

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Getting Results with Online Marketing

Getting Results with Online Marketing

Getting Results with Online Marketing This article discusses the basics of how internet marketing works and how you can create new leads and opportunities through your inbound marketing efforts. Why do we Market and Promote? RESULTS! Marketing is when you spend money to advertise your business and promotion is when you spend time to advertise your business. When you spend  money, and time you expect RESULTS! Think of Your Website as a Sales Funnel You load your prospects in the top of the sales funnel , and expect a certain percentage of prospects to convert into a lead or sale. This percentage

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