thank you maryland

Maryland Digital Marketing Agency

Focusing on Inbound and Content Marketing

Starting in 1999 we have been producing websites at a professional level. First having huge success with the window and door hardware website, Hawk Retrofit. After the profitable sale of that property, we started a ten year long relationship with New Balance Shoes. After selling millions of dollars in athletic footwear online for New Balance, it was time to start a new.

Hawk Marketing was registered on June 1st, 2016 and has been growing ever since. We provide high quality online marketing with measurable results. From website, graphics, social media to email marketing. You can count on us to deliver matching collateral in print, creating a one stop solution for our clients. We provide special track phone numbers so that we can listen in and measure every marketing campaign.

Hawk Marketing’s Core Values

  • Collaboration: We partner with our clients and have mutual professional respect
  • Trust: Access to passwords and sensitive information will be exchanged with confidence. We are proud to be the Highest Reviewed Marketing Company in our area
    ⭐⭐⭐⭐⭐ 50+ Five Star Google Reviews
    ⭐⭐⭐⭐⭐ 17 Five Star Facebook Reviews
  • Education & Protection: We arm our clients with easy-to-understand information to help make better educated decisions
  • Maximum Value: There are no shortcuts… We believe that results are based on honesty, hard work and experience

Why Hawk Marketing?

  • Win/Win/or No Deal: With no annual contracts, you can cancel your agreement at anytime
  • Charity Initiatives: Hawk Marketing donates time and money to local neighborhood cleanups, working directly with children and young adults and suicide prevention
  • We use WordPress: Over 80% of all new websites are created on WordPress. If for any reason you need to use another marketing company, you will not need to start all over
  • You Own Everything: Our clients retain all files, graphics, websites, accounts and documents. We never withhold assets from our clients

Local Online Marketing

Hawk Marketing was registered on June 1st, 2016 and has been growing ever since. We provide high quality online marketing with measurable results. From websites, graphics, social media to email marketing. You can count on us to deliver collateral in print, creating a one stop solution for our clients. We can provide special track phone numbers so that we can listen in and measure every marketing campaign.

Marketing Consultant

One-on-one or group training available. Get your team up to speed on social media posting, website effectiveness, and converting leads into clients. Find practical, actionable tips that you can use to increase your local marketing results! Cut your learning curve by gaining insight through the Success with Local Marketing Workshop! You’ll benefit from the step by step instructions, lessons learned, and workshops.

Networking in Annapolis

Networking in Annapolis is a series of local business events. We provide everyone with the opportunity to connect, grow, and network with local business professionals and entrepreneurs from the Annapolis Area. Networking in Annapolis hosts several events per week. The largest of the events meets on Wednesdays at 11:30 am, in Annapolis, and we typically have 50+ businesspeople in attendance weekly.

Online Marketing Services

monthly online marketing

Want to get your business off and running online? We have put together a package of services that we know will help you get more leads, referrals and sales. Hawk Marketing will set you up for future success with a high converting website, social media, Google maps & reviews, a Yelp profile and a Mailchimp (email marketing) account. Everything you need to get started off in the right direction.

Website: Hawk will create a conversion driven website with user intent in mind.

  • Set up or ensure a WordPress specific hosting account in the client name
  • Install the latest version of WordPress
  • *License, register and install the premium website theme, U-Design
  • Create custom graphics including; logos, icons, border images, call to action buttons, watermarked photography with your logo etc…
  • Choose colors, fonts, and formatting options to best showcase your brand online
  • Create landing pages for products and/or services
  • Create and test secure contact forms on every page
  • Create a secure WordPress user login for staff if one does not exist

Content Creation: Hawk will create custom content using the latest standards from Google.

  • Perform keyword research for commonly searched phrases within your industry
  • Perform content structure research to enhance content authority with Google
  • Perform demographic research to create content that speaks to your audience
  • Ensure content is the appropriate reading level for search
  • Test usability of the website, as well as user engagement
  • Check the keyword frequency of targeted keywords within the content
  • Utilize Heading Tags on pages properly to highlight the page’s content for Google’s indexing
  • Create internal links to onsite content to help Google index the site for search
  • Check the word count on each page and ensure that it exceeds the recommended minimum of 300 words

Technical Optimization Scope

  • *Install a SSL certificate to encrypt data and help prevent hackers
  • Install Schema.org which allows enhanced information from the site to appear in search
  • Create a Google Search Console Account for the client and perform the following;
    – Verify Site Ownership
    – Create install a Robots.txt file telling google which parts of your site are accessible
    – Create and Submit a XML Sitemap which clearly shows google your site’s layout
    – Ask Google to scan your website for errors
    – Ask Google to monitor your website for errors and mobile usability issues
  • Ensure that the site is mobile responsive and build for mobile first
  • Ensure that all phone numbers are clickable
  • Identify any bad back links if they exist
  • Create a Google Analytics Account and install the tracking code
  • *Create a Call Tracking Metrics Account to track online leads

Local Search Setup

  • Create a Google My Business Account for Reviews and Map Listings
  • Secure and update the Yelp listing

Social Media Setup: Create or secure the following social media accounts;

  • Facebook
  • Twitter
  • Instagram

Email Marketing Account Setup

  • Create a Mail Chimp Email Marketing Account
  • Create a template that matches the newly finished website

Monthly Marketing Packages

Silver

  • Two Custom Blogs
  • One Monthly Emails
  • Fifteen Social Media Posts
  • One Social Media Platform
  • $100 Social Media Boost
  • Custom Monthly Report
  • Phone Call Tracking

Gold

  • Two Custom Blogs
  • Two Monthly Emails
  • Thirty Social Media Posts
  • Two Social Platforms
  • $200 Social Media Boost
  • Monthly Phone Meetings
  • Custom Monthly Report
  • Phone Call Tracking

Diamond

  • Two Custom Blogs
  • Two Monthly Emails
  • Forty Social Media Posts
  • Three Social Platforms
  • $300 Social Media Boost
  • Monthly In-Person Meetings
  • Custom Monthly Report
  • Online Review Monitoring
  • Phone Call Tracking
Get Results with Hawk Marketing, Maryland Local Marketing Agency July 4, 2016