Archive for the Business Networking Category

Your Networking Momentum

Your Networking Momentum

Networking Expectations Many people view networking as a once in a while activity.  The truth is, you need to apply yourself to the process to gain momentum and referrals.  Here, we review some guidelines to make your networking mindset and your marketing plan more effective! Keep Making Mistakes My son, who was nineteen at the time, posted something on social media. He must have been down on himself. He asked for forgiveness for making mistakes and not being perfect. My response was that I was proud he had made so many mistakes. I explained the only real mistake would have

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Quotes from Main Street

Quotes from Main Street

One of the advantages of being a leader in successful local networking is gaining insight from leaders in business.  I’d like to share with you a collection of quotes that I’ve put together over the years.  I hope you get as much benefit from them as I have. “Entrepreneurs are #1 Open to Learn #2 Optimistic #3 Accountable.” ~ Paul Riecks, InSight Paul leads several professional peer groups in the Baltimore region. After interviewing hundreds of entrepreneurs over his career, Paul says that these are the three most prominent commonalities. “Don’t let the distractions become the attraction.” ~ Casey Coven

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Turn Your Website Into a Sales Funnel

Turn Your Website Into a Sales Funnel

Think of Your Website as a Sales Funnel. You load your prospects at the top of the funnel and expect a certain percentage to convert into a lead or sale. This percentage is referred to as the conversion rate. The rate at which prospects become clients. There are things you can do to your website that can drastically improve your conversion rate. Working at the shoe store, we had to learn some tough web site usability lessons. We created a website that sold New Balance Shoes based on which foot problem you had. We couldn’t compete on broad keywords such

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Your 8 Second Elevator Pitch

Your 8 Second Elevator Pitch

Before we started training people to do an eight-second elevator pitch, many folks had very long elevator pitches. These thirty-second commercials would often drone on into ninety seconds, and sometimes longer. At the time, everyone was talking about building the perfect thirty-second commercial. Workshops were revolving around the subject, and professionals were even charging folks to help them craft their own. So, there I was, trying to build a system around my “perfect thirty-second elevator pitch.” How Long is Too Long For an Elevator Pitch? I remember writing and re-writing my speech, preparing to present it in front of a

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Success with Local Marketing Book

Success with Local Marketing Book

Get the book every Networker needs to read now! This book is a step-by-step tool that will take you through the process of converting business cards to a full online marketing plan. 200+ pages packed with actionable processes that will ignite your sales pipeline and keep it full. From creating your eight second elevator pitch to choosing which social media is best for your business. ($49 value) Over 200 Pages of advice, workshops and actionable items Make the Sales Process Comfortable Create a Networking Funnel Convert Social Media into Sales Email Market Like a Pro Create Awesome Blogs and Content

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