Archive for the Digital Marketing Category

Your Networking Momentum

Your Networking Momentum

Networking Expectations Many people view networking as a once in a while activity.  The truth is, you need to apply yourself to the process to gain momentum and referrals.  Here, we review some guidelines to make your networking mindset and your marketing plan more effective! Keep Making Mistakes My son, who was nineteen at the time, posted something on social media. He must have been down on himself. He asked for forgiveness for making mistakes and not being perfect. My response was that I was proud he had made so many mistakes. I explained the only real mistake would have

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Quotes from Main Street

Quotes from Main Street

One of the advantages of being a leader in successful local networking is gaining insight from leaders in business.  I’d like to share with you a collection of quotes that I’ve put together over the years.  I hope you get as much benefit from them as I have. “Entrepreneurs are #1 Open to Learn #2 Optimistic #3 Accountable.” ~ Paul Riecks, InSight Paul leads several professional peer groups in the Baltimore region. After interviewing hundreds of entrepreneurs over his career, Paul says that these are the three most prominent commonalities. “Don’t let the distractions become the attraction.” ~ Casey Coven

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Four Ways to Measure Success

Four Ways to Measure Success

Often, we busy ourselves with the activities of marketing, but don’t stop to evaluate and measure success. If you don’t measure success, how do you know you are achieving it? There are certain formulas you can use to check and see how your marketing is (or isn’t) working for you. Are you familiar with the term “floundering”? My Dad used to tell me I was floundering. I wasn’t sure what he meant, but now as a fisherman, I understand the analogy. Think of a fish swimming in the water with direction. Now, think of a fish flopping around on the

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Too Many Social Media Sites?

Too Many Social Media Sites?

With so many social media options and platforms available today, how should you go about deciding where and how to post? It’s probably not a good idea to post to all of them. You should be more targeted and strategic. There are several factors to consider. One factor is the type of business you have. A marketing company can benefit from showing great graphics on a visually based social media platform like Instagram or Snapchat. A business that is best represented by words will do well on Linkedin or Reddit. Arguably the most important thing to consider is your target

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Build or Buy Website Traffic?

Build or Buy Website Traffic?

Getting Social Trying to increase Website Traffic? Use social media, but be in control of your sales funnel. When boosting posts on Social Media, ALWAYS LINK BACK TO YOUR LANDING PAGES! All of those likes and shares DO VERY LITTLE to get visitors into your sales funnel. Linking back to your content is crucial to controlling the environment and promoting a higher conversion rate. You’ve installed proven conversion elements. You have Strong Calls to Action, and you have Quick Contact Forms on every page. You have tested your site, and you know your conversion rates. Your site is the best

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Google Rankings! What Does Google Want?

Google Rankings! What Does Google Want?

How can you increase your Google rankings? Let’s put a little personality behind Google. For instance, what does Google want? Google wants to keep people using its search engine. For that to happen, useful search results are a must. So, in turn, Google wants you to be an excellent result for their customers, the searchers. Therefore, becoming a consistent and trustworthy source of good results is the best way to grow your monthly search traffic. The Manual – Just the Facts Ma’am! In October 2015, Google released a one hundred sixty page manual for all to see. It gave some

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Turn Your Website Into a Sales Funnel

Turn Your Website Into a Sales Funnel

Think of Your Website as a Sales Funnel. You load your prospects at the top of the funnel and expect a certain percentage to convert into a lead or sale. This percentage is referred to as the conversion rate. The rate at which prospects become clients. There are things you can do to your website that can drastically improve your conversion rate. Working at the shoe store, we had to learn some tough web site usability lessons. We created a website that sold New Balance Shoes based on which foot problem you had. We couldn’t compete on broad keywords such

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Your 8 Second Elevator Pitch

Your 8 Second Elevator Pitch

Before we started training people to do an eight-second elevator pitch, many folks had very long elevator pitches. These thirty-second commercials would often drone on into ninety seconds, and sometimes longer. At the time, everyone was talking about building the perfect thirty-second commercial. Workshops were revolving around the subject, and professionals were even charging folks to help them craft their own. So, there I was, trying to build a system around my “perfect thirty-second elevator pitch.” How Long is Too Long For an Elevator Pitch? I remember writing and re-writing my speech, preparing to present it in front of a

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Asking for Warm Introductions

Asking for Warm Introductions

I was feeling enthusiastic after a LinkedIn Workshop from Steve Hall, and another Aha moment occurred. Steve was showing us how to search our contact’s connection lists to look for possible prospects. Maybe that LinkedIn contact would be willing to send out a warm introduction message to their connection. I asked myself, why not ask the people from networking for warm introductions? Learn to Ask for Warm Introductions Immediately I called Chuck MacDonald and asked him for a coffee. Everyone loved Chuck! With a bright smile and brighter disposition, you were lucky to have some of Chuck’s positive vibes rub

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