When experiencing a downturn in business, the tendency is to cut or reduce your marketing budget. Most business experts would agree that quitting your marketing will lead to greater losses down the road. When cash flow is tight, or the economy is changing, you need to change your marketing tactics. If the economy is doing great, you can invest more marketing dollars toward success in the future. Building reviews, adding more emails to your list, or expanding your website’s content will help you be found on Google now and in the future. But, when things get tight, and your cash
Continue Reading →
