Archive for the Success with Local Marketing Category

Keeping Your Networking Momentum

Keep Making Mistakes My son, who was nineteen at the time, posted something on social media. He must have been down on himself. He asked for forgiveness for making mistakes and not being perfect. I responded by saying that I was proud he had made so many mistakes. I explained the only real mistake would have been for him to sit on the couch and do nothing at all. I encouraged him to keep going and make mistakes as fast as he could make them. In my mind, there are no mistakes if you are taking a risk outside of

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Quotes from Main Street

“Entrepreneurs are #1 Open to Learn #2 Optimistic #3 Accountable.” ~ Paul Riecks InSight. Paul leads several professional peer groups in the Baltimore region. After interviewing hundreds of entrepreneurs over his career, Paul says that these are the three most prominent commonalities. “Don’t let the distractions become the attraction.” ~ Casey Coven of Cruise Planners 411. Casey, former president of the national professional women’s group, ABWA, gave me this insightful advice. Are your distractions simple, like too much social media during the day? Are they complex, such as letting negativity drag you off course? Even worse, are you allowing yourself

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Four Formulas for Measuring Success

Often, we concern ourselves with the activities of marketing, but don’t stop to evaluate and measure their effectiveness. If you don’t measure success, how do you know you are achieving it? There are certain formulas you can use to check and see how your marketing is (or isn’t) working for you. Are you familiar with the term “floundering”? My Dad used to tell me I was floundering. I wasn’t sure what he meant, but now as a fisherman, I understand the analogy. Think of a fish swimming in the water with direction. Now, think of a fish flopping around on

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Too Many Social Media Platforms?

With so many social media options and platforms available today, how should you go about deciding where and how to post? It’s probably not a good idea to post to all of them. You should be more targeted and strategic. There are several factors to consider. One factor is the type of business you have. A marketing company can benefit from showing great graphics on a visually based platform like Instagram or Snapchat. A business that is best represented by words will do well on Linkedin or Reddit. Arguably the most important thing to consider is your target audience. If

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Creating Fantastic Content

Creating Fantastic Content

What’s The Point of Creating Content Anyway? You’ve heard that you need to be blogging, but why? They say it is hard to get motivated when you do not know what the result will bring. We all know success rates plummet without planning and motivation. You are about to spend a considerable amount of time and effort creating content and  “blogging,” so there better be a game plan! Here is a recap of the benefits of consistent content building. Google Search Traffic When you are blogging, you are creating pages that will be listed in Google’s Search Results. When you

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Build Traffic or Buy Traffic?

Getting Social Use social media, but be in control of your sales funnel. When boosting posts on Social Media, ALWAYS LINK BACK TO YOUR LANDING PAGES! All of those likes and shares DO VERY LITTLE to get visitors to your sales funnel. Linking back to your content is crucial to controlling the environment and promoting a higher conversion rate. You’ve installed proven conversion elements. You have Strong Calls to Action, and you have Quick Contact Forms on every page. You have tested your site, and you know your conversion rates. Your site is the best place for your customers. You’ve

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What Does Google Want?

Let’s put a little personality behind Google. What does Google want? Google wants to keep people using its search engine. For that to happen, good search results are a must. So, in turn, Google wants you to be a great result for their customers, the searchers. Becoming a consistent and trustworthy source of good results is the best way to grow your monthly search traffic. The Manual – Just the Facts Ma’am! In October 2015, Google released a one hundred sixty page manual for all to see. It gave some direction as to what Google was looking for and included

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Turn Your Website Into a Sales Funnel

Think of Your Website as a Sales Funnel. You load your prospects in the top of the funnel and expect a certain percentage to convert into a lead or sale. This percentage is referred to as the conversion rate. The rate at which prospects become clients. There are things you can do to your website that can drastically Improve your conversion rate. Working at the shoe store, we had to learn some tough web site usability lessons. We created a website which sold New Balance Shoes based on which foot problem you had. We couldn’t compete on broad keywords such

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Leveraging Email and Automation

Email Marketing is Still #1 Give your customers what they want. When polled, over ninety percent of people wanted to receive an email from brands they have an interest in. Eighty-six percent wanted an email monthly. Shockingly, fifteen percent asked for daily emails. Over 3.7 billion people are using email, and that number is growing fast. By 2021 the projected number of email users will exceed four billion. In contrast, in 2019, Facebook reached a little over two billion users. Email is crushing it! Eighty percent of Retailers and B2C businesses report that email marketing yields the highest return on

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Leveraging Mobile Business Apps

In the early ’90s, many resisted computers. Folks thought they didn’t need to adapt. Today, everyone walks around with one in their back pocket. Cell phone technology and the race to the “next best” has advanced our toolsets (and mindsets) greatly. Here are eight types of apps available both on Google Android phones and iPhones that can help us tremendously throughout our day. #1 To-Do Lists & Note-Taking Apps Taking notes, making lists, and adding contacts on the fly is crucial. Making sure you have the ability to record information with the swipe of your finger will come in handy

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