Is your website a Hawk or a Pigeon? What is the difference?
As you know there are more than enough options when it comes to marketing your business. Often it can be overwhelming and usually these so called great opportunities don’t prove results. When it comes to digital marketing the field is wide and competition thick. You can get a website for FREE or you can pay $30,000! With so many options to choose from it is very difficult to determine whether you have made a good choice with your online marketing in the past. Hawk has spent the last 20 years investing in knowledge, experience and technology. Because of that we are able to stand out among many of our competitors. In order to have a fun play on the differences between Hawk and some of the sub-par agencies, we have written the following post.
The Hawk – Optimized design with user experience in mind allows Hawk to deliver websites that convert over 15% of your website’s visitors into leads for your company.
The Pigeon – The average conversion rate of all websites across all industries online is 2%. Yet companies constantly throw money out the window promoting a poorly converting website.
The Hawk – In today’s environment your website needs to be constantly changing and growing in order to get Google’s attention. Google is always changing it’s search algorithm to present the best results for its customers, the searchers. If you are not keeping your site up to specifications, your rank will be considerably affected.
The Pigeon – “We need a new site? But we just updated our site a few years ago…” In the past, a company would purchase a website redesign every 3-5 years. In today’s market, that might as well be 30-50 years.
The Pigeon – A Pigeon will be vague about what they are actually doing to help your site attract more visitors. The plan should be clear and easy for all to understand. Since a Pigeon is not an expert in inbound marketing, they cannot accurately predict results and set clear expectations.
The Hawk – Leads with conversions/leads when reporting. Why would any number be more important? We want to make sure that your online marketing is working and you are getting results.
The Pigeon – Leads with sessions and “hits” but can’t tell you how many sales you received from those visits. Pigeons bend the results and or show unimportant statistics in order to show growth.
As a business owner one of the single most important things to run a successful business is to have the right team. John Maggio of Hawk Marketing is... someone you want on your team. His knowledge is exponential! His dedication is over and beyond! His kindness is apparent from the first moment you meet him. He is the king of marketing as well as networking. If you are thinking about starting a business or have one that is struggling—you want without a doubt John Maggio on your team!read more
I met John in November 2018 at a marketing event where we were two of the last 5 people at an event. Our paths crossed twice again that same evening... at two additional networking opportunities! Once you meet John your networking fortunes will shift. His reach is vast and magnetic in person and online. Go now, join his FB group, Networking In Annapolis. Prepare For Take-Off!read more
John and his team are experts in getting your page to the front of the list on google and other search engines. He is the King of Networking in... Annapolis. Check out all the services John Providesread more
John is fantastic to work with. He is deeply connected in the Annapolis area and is always connecting businesses owners with their target clients. ... His book Success With Local Marketing is full of great information and an easy & quick read. He is creative and very responsive...he created my personal logo in less than an hour! He has helped me with Facebook ads and my SEO. And best of all, he is a genuinely kind and generous guy!read more
John Maggio and Hawk Marketing will always make you and your company look good. He has the analytics and tools to market your company in ways that... make people notice you, while also being able to track your leads/referrals so you can see what works best. I highly recommend a conversation with Hawk Marketing if you need or have any questions about your marketing moving forward. 5 stars and for good reason.read more
John's book “Success with Local Marketing” is helping me a lot with my new small business. He's professional, responsive and organized. He cares... about his clients and his community. Highly recommend!read more
I have known John Maggio for awhile now and he is one of the nicest, most generous people I know. I have attended many of his seminars as well as... his networking groups and I have always found them to be interesting and helpful. He has always been responsive to my requests and is always happy to help. I highly recommend him for any of your marketing needs.read more
John and Michelle Maggio are amazing marketing experts of Hawk Marketing, incredible networking leaders of Networking In Annapolis, and just... wonderful people with big hearts.They are truly an invaluable part of the local community: they do so much, providing a great service to many business people and also giving back to those who need extra guidance and support. ⠀⠀⠀They recently hosted Success with Local Marketing Summit 2019, the Business Event of the Year, and knowing them; they will only continue to expand their reach and impact many people's lives!⠀read more
They are fantastic. John is a stupendous speaker with much information and energy. Michelle keeps everything together. It's hard to express all the... positive points about them and how much they've helped. I am happy to know them.read more
To say that this Summit was a great success is a huge understatement! The entire day was filled with loads knowledge, lots of laughter, sprinkled... with heartfelt tears. The speakers offered a wide variety of information and tons of motivation to all attendees, no matter what the industry. I look forward to spending another day with my ever-expanding networking family. John and Michelle Maggio, you did it! You did it BIG!read more
Hawk Marketing Services did a fabulous job putting together the 2019 "Success with Local Marketing Summit." From the speakers to the location to the... food, everything was excellent. the add- ons of free books by several of the speakers, a photographer, a photo booth and the opportunity to eat outdoors, were wonderful. I hope they will do it again next year! If so, I would recommend you attend.read more
I just attended the Success with Local Marketing Summit that John and Michelle organized and promoted. Super event with motivated speakers who had... lots of practical information to share. I recommend Hawk Marketing for their insights and hard work to help get you where you want to go.read more